Executive Creative Director for Shell's Make the future linear and interactive campaign, oversaw the ideation, development and execution of the campaign. Paul Trillo (Director)
We launched the campaign with a concert in Rio and took over Time Square and Piccadilly Circus. Shell recieved 260 million views world wide and became the most viral campaign of 2016.
Executive Creative Director for Shell's Make the future linear and interactive campaign, oversaw the ideation, development and execution of the campaign. Paul Trillo (Director)
We launched the campaign with a concert in Rio and took over Time Square and Piccadilly Circus. Shell recieved 260 million views world wide and became the most viral campaign of 2016.
Shell #makethefuture Case Study
http://www.shell.com/energy-and-innovation/make-the-future.html
http://www.shell.com/energy-and-innovation/make-the-future.html